Let employees be your biggest champions and brand advocates.
Here are a few ideas to get you started.
Total cost – $0
Have fun with selfies at company events. Mock selfies all you want. They’re the most popular form of self-expression on the Internet. Why wouldn’t companies take advantage of that?
Ask employees to write handwritten notes to customers and take photos. Don’t underestimate the power of a handwritten note. We hear that more and more in today’s digital environment. Ask five employees to write one personal note per week to customers. Ask them to send the notes, but also ask them to take photos of their notes, blurring or hiding customer names, and post through your social channels. This way, you share with a wider audience and you also get one-on-one, intimate communication with your customers.
Ask employees to highlight “summer Fridays.” In the summer, many companies offer summer Friday hours. So, why not ask employees to share how they’re using their time away from the office to recharge and refresh? Consider aggregating all this content on your site or regramming through Instagram.
Have Employees on the same page as your advertising messages.
When you are investing money on new incentives, programs, services, etc., make sure your employees are up to date and well informed. For example, if a new product line or pricing features is being advertised and marketed, it is very important to make sure that employees who are actually interacting with customers can answer questions related to the new feature. Whether it’s a new rate on a CD or a new incentive from a car manufacturer, well informed employees can help boost your brand and customer experience.