Crosshair Media Placement, LLC partners with Indiana Electric Cooperatives

IEC logoCrosshair Media Placement, LLC, a Louisville based media placement firm, is partnering with Indiana Electric Cooperatives to manage sales and administration of IEC’s Electric Consumer monthly publication. Indiana Electric Cooperatives is the second largest utility provider in Indiana servicing 1,300,000 customers daily. The Electric Consumer is the IEC’s community’s award-winning publication.

More than 500,000 people, covering 89 of 92 Indiana counties receive Electric Consumer as part of their electric co-op membership. Electric Consumer provides news, information, and features about people, places, and issues relating to electric co-ops, their consumers, and their communities.

The publication began in July 1951 as Indiana Rural News. In the early 1980s, it was renamed Electric Consumer. In February 2013, it was redesigned as a 32-page full-color magazine after almost 62 years in newspaper form. Electric Consumer continues to be published monthly by Indiana Electric Cooperatives, the statewide association for Indiana’s electric cooperatives. A digital version of the magazine is also available online at

James Reed, President and CEO of Crosshair Media Placement, describes the magazine as “a highly effective tool for businesses and organizations to deliver their message statewide.” Reed’s team at Crosshair Media Placement will handle all media inquiries and advertising placement for the publication.


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