What’s Working? What’s Not?
That’s what you need to know about your advertising campaign to decide whether your ad spend is delivering the results you want. Our comprehensive set of ad effectiveness solutions helps us understand each advertising campaign on a deeper level. By knowing where campaign tactics are on point—and where they’re falling short—we can better understand how to optimize our client’s campaign and reach its desired goal.
What We Measure
Our solutions measure the total effectiveness of advertising campaigns: who it’s reaching, how it’s resonating, and consumers’ reaction—across screens.
These measurements provide us with the opportunity to maximize the effectiveness of each advertising campaign—while it’s still in progress, and understand the audience’s relationship with your advertising. Whether it’s TV, online, tablet or mobile, we provide you the information you need.
How We Do It
We measure campaign effectiveness against your primary marketing objective. Our solutions measure in a timely manner, so you can optimize campaign performance in flight. They measure across platforms for a holistic, integrated view of each campaign, and they’re backed by industry-leading quality and precision, so you’re getting information you can trust.
Comprehensive, Cross-Screen Ad Effectiveness
Whether you’re using one screen—or reaching across them—we help you realize the full effectiveness of your advertising campaign. These kinds of insights provide you with the possibility to grow your advertising. Realizing what consumers are reacting to will help you understand how to better reach them so you can make a significant impact and maximize your return on investment.