Mobile video ad spend will grow 49% to roughly $18 billion in 2018, reports Recode, while non-mobile video ad spend is expected to fall 1.5% to $15 billion. You can expect to see a decline of video consumption on laptops and computers for the first time — while video views on phones and tablets is expected to grow by 25%. The average viewer is expected to watch 36 minutes of online video per day on a mobile device, as opposed to half as much — roughly 19 minutes — on a computer.
Explainer videos are short, uncomplicated videos that explain your company’s product or service. They pack a big punch when it comes to driving results. The visual elements in an explainer video help viewers better understand the content with only a few short sentences. On websites where an explainer video is present, they are 4x (wirebuzz.com) more likely to watch the video than to read text on the page. An example of an industry that’s taking the lead on utilizing explainer videos is Healthcare — where animated videos can work best to communicate complicated ideas and educate the patient beyond their doctor visit.
When you hear viral, you think cute cat cuddling with a newborn. When doctors hear viral, they think of a disease. When marketers hear viral, they see brand awareness and dollar signs. Everyone wants to have their content go viral. Marketing teams are doing everything they can to develop and procure viral-worthy content that leads to revenue. However, creating content that has potential to go viral is very challenging and needs to be authentic, funny, witty and relatable.
For many, our mobile devices are becoming one with our bodies. Wherever we go, the device goes. On average, users trigger 75 separate mobile sessions per day. That means they engage with their device throughout the day across several locations. Marketers use geofencing technology to collect information about and target their customers as they enter, leave or stay in specific areas, also known as geofences. Geofences are specific areas that prompt mobile notifications when a customer is active in a certain area. During those key moments, marketers could send promotional messages offering discounts to users. Geofencing is an excellent way to engage with your customers who are on the go in a more contextual way. Keep in mind that customers have to ‘allow’ your app to track their location. You’ll need to highlight the benefits of location sharing and how it will improve their customer experience.
An advertising campaign requires everyday attention with multiple sets of eyeballs on it. Crosshair Media Placement can help with developing and implementing the above tactics as well as all advertising and marketing tactics your company needs. It’s what we do! Give us a call… 502-216-8537.