IN IDEACrosshair Media Placement, LLC is working with the Indiana Office of Attorney General and the Indiana Drug Enforcement Association on a statewide campaign to help curb the opioid epidemic in the Hoosier state. Public service messages will cover every corner of the 92 county state beginning December 1, 2017.

On the national front, President Trump declared a state of emergency on October 26, 2017 and said the opioid epidemic — which is killing more than 100 people each day — is the “worst drug crisis in American history” and said his administration is declaring it a public health emergency, pledging the nation’s full resolve in overcoming it.

Officials repeatedly said they plan to roll out even more initiatives to address the crisis in the coming days and weeks. They laid out a handful of things that will quickly happen by declaring the public health emergency:

• Patients in isolated areas such as Appalachia will have greater access to opioid treatment through telemedicine and receive prescriptions without seeing a doctor in person, as is generally required under current law.
• The Department of Health and Human Services will speed up its hiring process to have people in place to help states in crisis.
• The federal government will allow states to temporarily shift the use of federal grant funds to target those with opioid addictions.

IN att genOnce the PSA’s are released next week, we are hopeful that our colleagues, media partners and vendors will “Like and Share” the video. The more people who see it, the more lives it will potentially save.

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