This year advertisers and brands revealed the real power of AR. Unlike VR, the augmented reality integrates a new digital information on top of habitual users environment without inventing something completely new. Thus, it helps to forecast your purchases and take the right decisions. People embrace augmented reality to figure out if fancy chairs from IKEA blend in their living rooms or if a party outfit won’t be a mess. Find the way to talk to your users through AR and show how your product will complement their lives.
Data driven personalized ad campaigns are becoming increasingly important. Reaching out users with right messages in the right time and place along with a tailored approach will be crucial for advertisers. Companies and platforms with high-powered functionality maintaining hyper-targeted ad campaigns are going to lead digital marketing in 2019.
The fact that emotions and heartbreaking stories sell is not revolutionary. This year thought-provoking ads devoted to politics, gender and harassment became nothing less than a self-assertive voice of society. We expect advertisement containing important social messages will capture bigger market share in 2019.
Among other upcoming trends marketers emphasize multi-channel advertising, social media ads, voice recognition marketing, blockchain, sponsored content and virtual reality (yet again). Some of them are more likely to trigger digital revolution, while the others will no longer be industry buzzwords and turn into essential part of a new reality.
What is clear, advertising business should remain user-conscious, meaningful and touching.