Voice is becoming the ultimate search-marketing tool. ComScore estimates that, by 2020, half of all search queries will be voice based – a prediction that’s causing shrewd brand marketers to sit up an take notice.

Voice recognition technology is only expected to grow bigger and better, and consumers are welcoming the convenience of intelligent voice search with open arms. To get in front of this trend, think about the differences between text and voice search. More specifically, consider what your customers might speak, rather than type when making an inquiry.

It also makes sense to start writing in a more conversational tone to develop content that better aligns with voice search.

Finally, if you haven’t done so already, optimize your site for mobile – like, yesterday!

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