Internet Will Catch Up To Television
Research shows that internet will catch up to television in 2019 in terms of hours watched. According to the study, people will spend 2.6 hours a day online and 2.7 hours a day watching the tube in 2019. 45 minutes of an average person’s internet time will be spent watching mobile video.
Because of this, we that predict companies will spend less money on television ads and more money on web video, social media, and web ads in the New Year. Will your company do the same?
Live Video Will Keep Growing
It’s no secret that YouTube, Facebook and Instagram’s live video services made waves in 2016, 2017, and 2018. In fact, in 2016 more than 80% of internet users watched more live video than the year prior—likely due to the rise of more modern streaming services.
Don’t let your brand be late to the live video bandwagon. 67% of live viewers say they are more likely to purchase a concert ticket to see a band or attend an event if they’ve seen a live stream of a similar event online.
Further, 45% of live audiences would pay to see a favorite athlete, team, or performer on an online stream. Check out Facebook’s recent Facebook Live infographic for more information on live video’s growth.
Video (And Video Ads) Will Keep Growing, Too
Like live video, traditional video will keep growing too. Studies expect video to account for a whopping 85% of total internet traffic by 2019. Further, 54% of internet users already watch video on a social media platform monthly, and that number will only grow over the coming years.
Video ads are on the rise too. 65% of ad impressions on Instagram were the result of video content, and we’re expecting that number to grow even further.
Marketers should consider adding video for their 2019 social media strategy. Some ways of doing this are by running video ads on YouTube and Instagram, creating video content in-house, or partnering with an influencer for paid product placement or endorsement in their videos.
The Rise of The Social CEO
In an era of fake news, it’s important for CEOs and other top executives to be social. This boosts your company’s reputation, helps build trust with your users, and even makes your company more appealing to job applicants.
According to data from OkToPost, in 2016 only 40% of CEOs were active on social media. Of those users, 70% only used LinkedIn. However, we expect this number to grow as distrust in the media continues, making people want to hear news right from the source.
There are a number of ways that a CEOs can have his or her voice heard. A few of the best ways are by posting to the company blog, writing on Medium, Tweeting from a personal account, or writing blog posts on LinkedIn.
Future Proof Yourself!
And there you have it: digital marketing trends that will dominate 2019. Even though 2019 is nearly half a year away, stay ahead of the game and use these tips to future proof your company against the ever-changing digital marketing landscape.