According to the National Retail Federation, Valentine’s Day is one of the major spending events of the year. Americans continue to show their loved ones how much they care with gifts of jewelry, an evening out, flowers, candy and clothing.

Here’s why marketers should target the Valentine’s Day shopper in key retail categories…
• Valentine’s Day is a major spending event with an estimated $144 spent per household in 2018.
• Top gifts for this Valentine’s Day are jewelry and an evening out.

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