Influencer marketing is not new to brands. If anything, some might even feel that it should be considered as an ongoing trend, or one of the near past. But it’s far from true. Influencer marketing of the near future will be a tad different to what it is now. Presently, it’s more or less all about targeting people with over 100,000+ followers and asking them to advocate the brand messaging. But influencer marketing will soon evolve to be much more than that. Customers are getting smarter and brands too are getting wiser.


Soon, apart from individual influencers, there will be a rise in demand for influencer groups comprising of people closely connected to one another. This will give brands a better chance to create an impression as their outreach channel will not be focused on any one particular influential channel. The other thing that consumers will demand for is increased transparency and authenticity.
Read more at https://www.business2community.com/marketing/future-of-marketing-a-sneak-peek-into-2020-and-beyond-02190399

It has to be understood that the primary reason why people have moved on from traditional advertising to social influencer listening is because they lost faith in those ads. Now, the cost of influencer marketing is skyrocketing. Consumers know this fact. The last thing brands would want is for consumers to perceive the influencers as commissioned brand validators or co-branders. The future would require brands to do some digging before targeting influencers as consumers will hunt for signs of sincerity and authenticity.

Early days are over. Influencer marketing is evolving.
Read more at https://www.business2community.com/marketing/future-of-marketing-a-sneak-peek-into-2020-and-beyond-02190399

Fact File:

  • The net-worth of influencer marketing industry is expected to be around $10 billion by 2020.
  • As per 94% marketers, transparency and authenticity are key to the success of influencer marketing.


Source:  Fact File:

  • The net-worth of influencer marketing industry is expected to be around $10 billion by 2020.
  • As per 94% marketers, transparency and authenticity are key to the success of influencer marketing.


Source:  http://www.business2community.com

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