Crosshair Client News… Commonwealth Credit Union Answers the Call


CCU_Logo 2018Thousands of law enforcement officers across the state of Kentucky stood to lose thousands of dollars in savings when the credit union serving them was deemed insolvent and “had no prospect for restoring viable operations” according to the National Credit Union Administration. The decision to liquidate and shutter operations at the Louisville Metro Police Officers Credit Union came in June after an FBI investigation and months of federal control.

Chartered in 1942, Louisville Metro Police Officers Credit Union served employees of the Louisville Police Department and Sheriff’s departments across Kentucky and their immediate family members.

At the time of liquidation, Commonwealth Credit Union answered the call. While member accounts were federally insured by the National Credit Union Share Insurance Fund up to $250,000, many had balances greater than the insured amount, in some cases, thousands of dollars in life savings could have been lost.

“It was important to Commonwealth Credit Union to protect the assets of those who serve and protect our communities,” says Karen Harbin, President and CEO of Commonwealth Credit Union. CCU not only purchased the assets, preserving the law enforcement officers and their families’ stakes, but are also maintaining the branch locations and employees.

At the time of liquidation and subsequent purchase by Commonwealth Credit Union, Louisville Metro Police Officers Credit Union had more than 3,300 members and $20 million in assets.

Commonwealth Credit Union’s commitment to Louisville and Central Kentucky is also apparent in their recent merger with LouChem Federal Credit Union. Through the merger, more than 4,100 members were added, all eligible employees were retained, branches remain open and more than $22 Million in assets secured.
Harbin says “Commonwealth Credit Union’s mission is to better lives. Keeping Kentucky jobs and protecting families’ assets are some of the ways we at Commonwealth Credit Union are living the mission.”
Commonwealth Credit Union has experienced tremendous growth since its inception in 1951. Currently it holds more than $1.2 Billion in assets across the Commonwealth. While this most recent acquisition and merger secure Commonwealth Credit Union’s position as a leading financial institution serving the Louisville and Central Kentucky area, Harbin says it is important for their growth to be strategic, altruistic and always in the best interest of its current and future members.
Anyone who lives, works, worships, goes to school, or volunteers in one of the 24 eligible counties in the Louisville Metro and Bluegrass regions of Kentucky can become a member of Commonwealth Credit Union.

Getting and Remaining Ahead of the Game

Voice is becoming the ultimate search-marketing tool. ComScore estimates that, by 2020, half of all search queries will be voice based – a prediction that’s causing shrewd brand marketers to sit up an take notice.

Voice recognition technology is only expected to grow bigger and better, and consumers are welcoming the convenience of intelligent voice search with open arms. To get in front of this trend, think about the differences between text and voice search. More specifically, consider what your customers might speak, rather than type when making an inquiry.

It also makes sense to start writing in a more conversational tone to develop content that better aligns with voice search.

Finally, if you haven’t done so already, optimize your site for mobile – like, yesterday!

Crosshair Media is Growing!

StephanieStephanie Gumer has joined the Crosshair Media Placement team as a Media Buying Coordinator and Client Acquisition Manager.

Stephanie brings 15 years of marketing experience and will be responsible for the creation and implementation of strategic advertising campaigns for the firm’s clients, as well as business development.

Join me in welcoming Stephanie to our team!


Mark Zuckerberg testifying before congress may very well shape the future of data-driven advertising, data-driven marketing, and data-driven decision making. Because of Facebook’s scale, Zuckerberg’s testimony is likely to have an impact on how much (and what kind of) data we can use to train AI systems and statistical machine learning models going forward.

April 11 may mark the beginning of a governmental war on progress we haven’t seen in modern times. After all, the government won’t just regulate Facebook; it will regulate the collection and use of data writ large…   Read entire article at its source

Social Media Use in 2018

A majority of Americans use Facebook and YouTube, but young adults are especially heavy users of Snapchat and Instagram.

A new Pew Research Center survey of U.S. adults finds that the social media landscape in early 2018 is defined by a mix of long-standing trends and newly emerging narratives.
Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of these sites. At the same time, younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently. Some 78% of 18- to 24-year-olds use Snapchat, and a sizeable majority of these users (71%) visit the platform multiple times per day. Similarly, 71% of Americans in this age group now use Instagram and close to half (45%) are Twitter users.

As has been the case since the Center began surveying about the use of different social media in 2012, Facebook remains the primary platform for most Americans. Roughly two-thirds of U.S. adults (68%) now report that they are Facebook users, and roughly three-quarters of those users access Facebook on a daily basis. With the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook.

But the social media story extends well beyond Facebook. The video-sharing site YouTube – which contains many social elements, even if it is not a traditional social media platform – is now used by nearly three-quarters of U.S. adults and 94% of 18- to 24-year-olds. And the typical (median) American reports that they use three of the eight major platforms that the Center measured in this survey.

These findings also highlight the public’s sometimes conflicting attitudes toward social media. For example, the share of social media users who say these platforms would be hard to give up has increased by 12 percentage points compared with a survey conducted in early 2014. But by the same token, a majority of users (59%) say it would not be hard to stop using these sites, including 29% who say it would not be hard at all to give up social media.

Different social media platforms show varied growth

Facebook remains the most widely used social media platform by a relatively healthy margin: some 68% of U.S. adults are now Facebook users. Other than the video-sharing platform YouTube, none of the other sites or apps measured in this survey are used by more than 40% of Americans.

The Center has asked about the use of five of these platforms (Facebook, Twitter, Instagram, LinkedIn and Pinterest) in several previous surveys of technology use. And for the most part, the share of Americans who use each of these services is similar to what the Center found in its previous survey of social media use conducted in April 2016. The most notable exception is Instagram: 35% of U.S. adults now say they use this platform, an increase of seven percentage points from the 28% who said they did in 2016.

The youngest adults stand out in their social media consumption

SC IGAs was true in previous Pew Research Center surveys of social media use, there are substantial differences in social media use by age. Some 88% of 18- to 29-year-olds indicate that they use any form of social media. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older.
At the same time, there are pronounced differences in the use of various social media platforms within the young adult population as well. Americans ages 18 to 24 are substantially more likely to use platforms such as Snapchat, Instagram and Twitter even when compared with those in their mid- to late-20s. These differences are especially notable when it comes to Snapchat: 78% of 18- to 24-year-olds are Snapchat users, but that share falls to 54% among those ages 25 to 29.

With the exception of those 65 and older, Facebook is used by a majority of Americans across a wide range of demographic groups. But other platforms appeal more strongly to certain subsets of the population. In addition to the age-related differences in the use of sites such as Instagram and Snapchat noted above, these are some of the more prominent examples:

Pinterest remains substantially more popular with women (41% of whom say they use the site) than with men (16%).

LinkedIn remains especially popular among college graduates and those in high-income households. Some 50% of Americans with a college degree use LinkedIn, compared with just 9% of those with a high school diploma or less.

The messaging service WhatsApp is popular in Latin America, and this popularity also extends to Latinos in the United States – 49% of Hispanics report that they are WhatsApp users, compared with 14% of whites and 21% of blacks.

For more details on social media platform use by different demographic groups, see Appendix A.

Roughly three-quarters of Facebook users ¬– and around six-in-ten Snapchat and Instagram users – visit each site daily

varietyAlong with being the most popular social media site, Facebook users also visit the site with high levels of frequency. Fully 74% of Facebook users say they visit the site daily, with around half (51%) saying they do several times a day. The share of Facebook users who visit the site on a daily basis is statistically unchanged compared with 2016, when 76% of Facebook users reported they visited the site daily.

While the overall share of Americans who use Snapchat is smaller than that of Facebook, a similar share of Snapchat users (49%) say they use the platform multiple times per day. All told, a majority of Snapchat (63%) and Instagram (60%) users indicate that they visit these platforms on a daily basis. The share of Instagram users who visit the platform daily has increased slightly since 2016 when 51% of Instagram users were daily visitors. (Note: this is the first year the Center has specifically asked about the frequency of Snapchat use in a telephone poll.)

In addition to adopting Snapchat and Instagram at high rates, the youngest adults also stand out in the frequency with which they use these two platforms. Some 82% of Snapchat users ages 18 to 24 say they use the platform daily, with 71% indicating that they use it multiple times per day. Similarly, 81% of Instagram users in this age group visit the platform on daily basis, with 55% reporting that they do so several times per day.

The median American uses three of these eight social platforms

As was true in previous surveys of social media use, there is a substantial amount of overlap between users of the various sites measured in this survey. Most notably, a significant majority of users of each of these social platforms also indicate that they use Facebook and YouTube. But this “reciprocity” extends to other sites as well. For instance, roughly three-quarters of both Twitter (73%) and Snapchat (77%) users also indicate that they use Instagram.

This overlap is broadly indicative of the fact that many Americans use multiple social platforms. Roughly three-quarters of the public (73%) uses more than one of the eight platforms measured in this survey, and the typical (median) American uses three of these sites. As might be expected, younger adults tend to use a greater variety of social media platforms. The median 18- to 29-year-old uses four of these platforms, but that figure drops to three among 30- to 49-year-olds, to two among 50- to 64-year-olds and to one among those 65 and older.

A majority of social media users say it would not be difficult to give up these sites

give up social
Even as a majority of Americans now use social platforms of various kinds, a relatively large share of these users feel that they could give up social media without much difficulty.

Some 59% of social media users think it would not be hard to give up social media, with 29% indicating it would not be hard at all. By contrast, 40% say they would indeed find it hard to give up social media – although just 14% think it would be “very hard” to do this. At the same time, the share of social media users who would find it hard to give up these services has grown somewhat in recent years. The Center asked an identical question in a survey conducted in January 2014, and at that time, 28% of social media users indicated they would have a hard time giving up social media, including 11% who said it would be “very hard.”

These findings vary by age. Roughly half of social media users ages 18 to 24 (51%) say it would be hard to give up social media, but just one-third of users ages 50 and older feel similarly. The data also fit broadly with other findings the Center has collected about Americans’ attitudes toward social media. Despite using them for a wide range of reasons, just 3% of social media users indicate that they have a lot of trust in the information they find on these sites. And relatively few have confidence in these platforms to keep their personal information safe from bad actors.