Statewide Public Education Program (PEP)

Crosshair Media Placement, LLC partners with state broadcasters associations in Indiana, Minnesota, New Jersey and Georgia to help nonprofits and government agencies deliver their messages effectively and affordably.

The Non Commercial Sustaining Announcement/Public Education Program, by regulation of the FCC, provides non-profit organizations and government agencies with a unique opportunity to deliver important educational messages to citizens across a state, region or the country.

Each month, thousands of NCSA/PEP campaign messages are aired on radio and TV stations, educating viewers and listeners in large and small communities, and providing sponsoring organizations with significant returns on their investment.

Qualified campaigns can be aired in individual states, or on a regional or nationwide basis. NCSA/PEP programs are operated by every state broadcasters association in the country and the National Alliance of State Broadcasters Associations (NASBA) can help coordinate multi-state or national campaigns. If you are part of state government or a non-profit organization and have important public service messages to share statewide, we can help.

Comscore’s Local Momentum Signals Fresh Rivalry with Nielsen in Measurement Market

For decades, Nielsen Holdings ’ TV viewing data has underpinned the vast bulk of transactions between media companies and advertisers. But recent events, including ComScore’s inroads in local TV and Nielsen’s ongoing contract dispute with CBS Corp. , point to intensifying competition.

To be sure, ad buyers want more options, not a switch from one dominant player to another, and Nielsen won’t be dislodged from the top spot any time soon, according to industry executives.

But as traditional audiences scatter, pressure for better metrics is giving media companies—as well as Comscore, Nielsen’s main rival—new traction against TV’s kingmaker. 

Comscore has increased its contracts with station groups in the U.S. by 20% year-over-year going into 2019, according to the company, including an increase in exclusive contracts.

Media buyers are broadly hoping for a rapprochement, as access to Nielsen’s data for both the media buyer and seller makes it easier for them to choose and purchase TV ads. But the drama has some buyers wondering whether Comscore’s currency, which they are increasingly using at the local level, could also serve as an alternative at the national level.

For now, Nielsen remains the currency of choice in transactions between ad buyers and national TV networks, and many station groups with Comscore contracts still use Nielsen in large markets.

“The industry relies on Nielsen’s accredited measurement to underpin more than $130 billion in advertising that is transacted each year,” said a Nielsen spokesman in a statement. The spokesman emphasized that Nielsen measures viewers down to the “persons-level.”

Different metrics

Unlike Nielsen’s, Comscore’s main currency isn’t based on a panel of individuals who represent chosen demographics. Rather, it has used data from devices such as set-top boxes to determine what different profiles of household—households with women aged 18 to 49, for example—are watching on TV.

Comscore’s product is in some cases seen as more appealing for local stations, in part because its methodology tends to reflect more positively on their performance, media executives said.

Nielsen is working on an updated currency that uses information gleaned from set-top boxes and other data as well as its panel. The product has been introduced in some small markets, but a wider rollout that was planned for 2018 has been delayed, a person familiar with the matter said.

“There’s a lack of confidence in the [Neilsen’s] new methodology and inconsistency as it reflects on our markets,” said Bob Smith, chief operating officer of Gray Television. Gray recently expanded its relationship with Comscore and some of its stations exclusively use Comscore, but the company still works with Nielsen in some large markets, Mr. Smith said.

The fight over the measurement pie is intensifying in a period of transition at both companies. Both Comscore and Nielsen appointed ambitious new CEOs last year. Comscore is seeking to move past years of accounting irregularities, while Nielsen has come under investor pressure to sell assets.

For advertisers who want an improved way of accurately gauging TV and video viewership across platforms, a key question is which of the two companies will invest faster in new products and infrastructure.

“We want competition, and we want the competition to push both Nielsen and Comscore and potentially others into getting us the measurement we need,” said Jane Clarke, chief executive at the Coalition for Innovation in Media Measurement. “You will definitely see some proposed new currencies in the coming years.”

Crosshair Client News August 2019

Axe-Throwing Bars Are A Hot Trend

Local owners of Flying Axes have launched in three markets:  Louisville, Covington and Nashville!  It’s a fantastic, safe way to spend time with friends and family or to hold a team building event for employees.  Whatever “excuse” you want to use, be sure to check out a Flying Axes location soon.  It’s an experience you’ll never forget.  WARNING!  It can become addictive.   

Learn more about Flying Axes…..

GOOGLE’s Zero Click Results is Impacting your SEO/Keyword Campaign

Ever hear of zero-click results? You’ve probably seen them. A zero-click result is a search result in which Google automatically provides the answer to the search query in the form of an automated snippet.

For example, if you type in ,“What is the temperature in San Francisco?” Google will automatically provide you a result it generates on its own. You’d actually have to scroll down to see the Adwords results and organic search results.

Google auto-populates search results for much broader queries, as well. Everything from “What is a cryptocurrency?” to “How do I create a marketing funnel?” has a snippet that may prevent a searcher from scrolling down to see more results.

Why is this significant? Because 61.8 percent of search results in Google are now zero-search results, according to data from Jumpshot. As a result, more and more keywords are becoming less profitable.

While the automatic snippet sometimes comes from a website that ranks somewhere on page 1 of the search engine results page (SERP), companies are unsure how to optimize their content so that Google chooses them over anyone vying for the same spot. Needless to say, this is a concerning development for any business that markets or advertisers on Google.

Overcoming and beating this system, is a process that should be handled by an agency with resources to put behind it.  We are here to help (502) 216-8537.

Crosshair Client News July 2019



The 2019 Indiana State Fair will salute our Heroes in the Heartland, including Hoosier Farmers, First Responders, Educators, members of the Armed Forces, and many others who keep us safe and make us proud. Join us in celebrating the heroism of Hoosiers whose exceptional commitment and caring enrich our lives!

The Indiana State Fairgrounds & Event Center offers modern event facilities in a historical setting. The Indiana State Fairgrounds & Event Center first opened in 1892 and has hosted more than 115 Indiana State Fairs. Prior to 1892, the first 40 Indiana State Fairs were held at rotating sites around the state.

In 1990, the Indiana State Fairgrounds & Event Center began its present existence as a year-round events center. Since that time, many of our venues have undergone renovations and upgrades that have continued to bring modern comforts to the Indiana State Fairgrounds & Event Center’s ability to be a great site for conventions, consumer shows, conferences, sports, concerts, fairs, exhibitions, meetings, weddings, banquets and retreats.

Laid out over 250 acres, the Indiana State Fairgrounds & Event Center is home to more than 1,000,000 square feet of event space and offers the most flexible event venues in the state of Indiana.

The Indiana State Fair Commission oversees management of the Indiana State Fairgrounds & Event Center.

The Indiana State Fair Board manages the Indiana State Fair, held annually at the Indiana State Fairgrounds & Event Center.