Why You Need To Hire An Ad Agency

Be Relevant Crosshair Media Placment LouisvilleAdvertising is a crucial component to the success of any business, big or small, including commercial, non-profit, and governmental organizations. Advertising has made a huge impact on history as a whole and has existed for as long as there have been goods and services to sell. Modern advertising is much more complex than it was in the past. With so many different channels to promote products through, the importance of hiring advertising agencies to market your business is greater than ever. This blog will explain four reasons why hiring an advertising agency is not only valuable—but essential to the success of your brand.

When you hire an ad agency, you are hiring an entire team of skilled marketing and media strategists who are dedicated to helping your business. When hiring an ad agency, you place your brand in the hands of experienced, organized, strategic planners.

Organizations benefit from hiring an advertising agency even if they have an in-house marketing department since an outside ad agency provides an objective viewpoint along with additional minds to help the organization thrive. Having one or more fresh pairs of eyes to review and critique your strategy can be quite valuable in refining the messages and visuals of your marketing communications. By applying a variety of research techniques, including digital analytics and audience measurement statistics, your agency team can test how messages resonate with your target market and make necessary adjustments. As internal representatives of the brand, you and your employees naturally have a biased view on your business, products, and overall brand image. An outsider view can help prevent pigeonholing your brand or firm, and help ensure your organization enjoys opportunities to expand your customer base. Therefore, hiring an outside agency can provide you with a new perspective on your brand and offer options on how to help it grow.

Your employees may be better utilized by focusing on marketing strategies and engaging with internal and external stakeholders. An advertising agency is part of your strategic team and can manage all implementation tactics for you. The agency aims to ensure that campaign results provide a maximum return on your investment as the team adds value as an extension of your internal team. By translating creative concepts into effective messages and visuals, an advertising agency generates interest and attention in your organization and brand. The task of managing advertising, public relations, and other creative campaigns requires a great amount of effort. With a sharp focus on marketing and substantial experience from working with multiple clients, advertising agencies have developed efficient and effective systems to skillfully market your products and services.

This is a key benefit of hiring an ad agency. People in this field have connections with many other creative people and with media representatives. Developing and nurturing relationships with media representatives is a long-term process. An ad agency works with various media channels on a daily basis. This results in knowledge of the strengths of each media channel and engagement with media channel teams. Better relationships with the media and knowing what outlets to use in order to get information on your company’s products and services out to the right audiences brings about timely results.

Hiring an ad agency is an important aspect of managing your marketing, advertising, and public relations plans. People working in these jobs are accustomed to coming up with customized solutions for your marketing needs. Because they don’t have to split their time between advertising and other work, using ad agency personnel as an extension of your marketing team can be highly effective, saving you time, energy, and money. Advertising agencies do this kind of work every day and their people have dedicated their entire careers to learning how to reach specific audiences. They have efficient systems in place based on their experience with previous clients. An effective ad agency understands your company’s needs, including industry compliance issues, and is razor-focused on the needs of your brand. The importance of advertising and other marketing communications is critical in the digital age in which we all operate. Therefore, hiring an advertising agency to increase your customer base is more important than ever.

Client News February 2019 – Jeptha Creed


JepthaJeptha Creed Distillery uses old fashioned methods to meet today’s demanding modern tastes. They use only the finest ingredients, locally grown and sourced (when possible) to ensure products meet the highest expectations for quality and flavor. You could say they’re history in the making, but really they’re making old fashion new.

Owned and operated by dynamic mother-and-daughter duo Joyce and Autumn Nethery, Jeptha Creed sits on 64 acres of farmland, where they grow the Bloody Butcher Corn used for all of their products. One of the things they’re most proud of at Jeptha Creed is the commitment to the ground to glass concept. Whenever they can, they grow the ingredients that they use in their spirits.

KYMonthlyAdJepthaCreedWhat they don’t produce themselves, they get from other farms in the area so they can do their part to support local agriculture. These are things that have been ingrained into their family’s way of doing things for centuries—and will continue to be as they grow and expand. Since its inception, Jeptha Creed has been proud to serve its customers unmatched spirits and unforgettable experiences. With an unwavering commitment to honoring their heritage, they make old fashion new by giving it just a little kick.

Valentine’s Day 2019

According to the National Retail Federation, Valentine’s Day is one of the major spending events of the year. Americans continue to show their loved ones how much they care with gifts of jewelry, an evening out, flowers, candy and clothing.

Here’s why marketers should target the Valentine’s Day shopper in key retail categories…
• Valentine’s Day is a major spending event with an estimated $144 spent per household in 2018.
• Top gifts for this Valentine’s Day are jewelry and an evening out.

vday spending

vday who

vday tv

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nielsenChoice has always been coveted among consumers. When it comes to the media universe, the abundance in devices, services and content has never been more prevalent, which in turn is opening up a complex web of consumption behaviors. With all of this technology at consumers’ literal fingertips, which of these platforms are they focused on?

The answer, in short, is pretty much all of them.

According to the most recent Nielsen Total Audience Report, adults in the U.S. spent almost 10 and a half hours a day with media in the second quarter of 2018, even as the effects of seasonality played their typical role. With the vast amount of time Americans spend using their devices throughout the day, it is inevitable that some of this usage is occurring simultaneously. So even though these audiences are dedicating hefty amounts of time to different platforms like live/time-shifted TV (nearly five hours per day), radio (nearly two hours per day), and digital devices (over three and a half hours per day), they’re combining consumption in a multitude of ways.


Multi-Channel Marketing

Consumers are now more sophisticated than ever and find their information through many channels. Initially, multichannel marketing was introduced to allow prospects to communicate with businesses through various channels.
For instance, prospects can be introduced to your business through Twitter, Facebook ads, or stopping into your brick and mortar store. Email subscribers can communicate through email and website visitors can communicate through chat or comments.
But even though multichannel marketing was a step up from single channel marketing, it didn’t solve consumers’ problems.
That’s why Multi-Channel marketing provides a better experience for your prospects because it provides a seamless and consistent communication process to prospects and customers across all channels.


For instance, you may start interacting with a customer on a social media network and then it continues through your SEO rankings and eventually through email. Eventually, you get the prospect on the phone which turns into a sales qualified lead.
The main aim of Multi-Channel marketing is for you to be able to keep track of the prospect’s interactions even though they’re interacting with you through different channels. In turn, your customers will be impressed that you’re paying attention to the details about your previous interactions and that you really care.
Research shows that companies with Multi-Channel customer engagement strategies retain on average 89% of their customers compared to 33% customer retention rate for companies with weak Multi-Channel strategies.


To implement Multi-Channel marketing for your business, let us manage all media placement and marketing under one platform. It is important for each medium/platform to work together as one unit and not in individual silos.
This helps you move your prospects effectively through the sales funnel even when your prospects are communicating on many channels. With the use of Multi-Channel marketing, you will improve your year-over-year growth.