Latest News

Are You Ready For The Future of Marketing?

Internet Will Catch Up To Television

Research shows that internet will catch up to television in 2019 in terms of hours watched. According to the study, people will spend 2.6 hours a day online and 2.7 hours a day watching the tube in 2019. 45 minutes of an average person’s internet time will be spent watching mobile video.
Because of this, we that predict companies will spend less money on television ads and more money on web video, social media, and web ads in the New Year. Will your company do the same?

Live Video Will Keep Growing

It’s no secret that YouTube, Facebook and Instagram’s live video services made waves in 2016, 2017, and 2018. In fact, in 2016 more than 80% of internet users watched more live video than the year prior—likely due to the rise of more modern streaming services.
Don’t let your brand be late to the live video bandwagon. 67% of live viewers say they are more likely to purchase a concert ticket to see a band or attend an event if they’ve seen a live stream of a similar event online.
Further, 45% of live audiences would pay to see a favorite athlete, team, or performer on an online stream. Check out Facebook’s recent Facebook Live infographic for more information on live video’s growth.

Video (And Video Ads) Will Keep Growing, Too

Like live video, traditional video will keep growing too. Studies expect video to account for a whopping 85% of total internet traffic by 2019. Further, 54% of internet users already watch video on a social media platform monthly, and that number will only grow over the coming years.
Video ads are on the rise too. 65% of ad impressions on Instagram were the result of video content, and we’re expecting that number to grow even further.
Marketers should consider adding video for their 2019 social media strategy. Some ways of doing this are by running video ads on YouTube and Instagram, creating video content in-house, or partnering with an influencer for paid product placement or endorsement in their videos.

The Rise of The Social CEO

In an era of fake news, it’s important for CEOs and other top executives to be social. This boosts your company’s reputation, helps build trust with your users, and even makes your company more appealing to job applicants.
According to data from OkToPost, in 2016 only 40% of CEOs were active on social media. Of those users, 70% only used LinkedIn. However, we expect this number to grow as distrust in the media continues, making people want to hear news right from the source.
There are a number of ways that a CEOs can have his or her voice heard. A few of the best ways are by posting to the company blog, writing on Medium, Tweeting from a personal account, or writing blog posts on LinkedIn.

Future Proof Yourself!

And there you have it: digital marketing trends that will dominate 2019. Even though 2019 is nearly half a year away, stay ahead of the game and use these tips to future proof your company against the ever-changing digital marketing landscape.
Source: socialreport.com

WHAT IS OVER-THE-TOP (OTT)?

You need to be utilizing OTT! OTT, or TV Everywhere, is streaming video content viewed via an app or website that bypasses traditional TV distribution. Your customers are watching at least one screen/device through an OTT subscription, and we can target them based on geography, age, gender, income level, and education level. We can also target behavioral criteria to hone in and reach those in the market for your product or service. OTT is like buying traditional TV but targeted specifically to people who you want and need to reach. And, like targeted digital campaigns, OTT is trackable!

OTT2

Because OTT commercials are delivered via subscription and in programming that people are watching on their device, the view rate exceeds 94%. Meaning 94% of the people we are targeting watch your commercial in its entirety.

Below are a few examples of where and how your TV ads are served. The APPS are countless. While there are a handful shown below, there are literally hundreds of apps/programs your ad will appear. We have pre-censored all apps so that your ad does not appear in apps not deemed appropriate.
OTT

Crosshair Client News… Commonwealth Credit Union Answers the Call

COMMONWEALTH CREDIT UNION ANSWERS THE CALL; PROTECTING SAVINGS OF
THOSE WHO SERVE AND PROTECT OUR COMMUNITIIES.

CCU_Logo 2018Thousands of law enforcement officers across the state of Kentucky stood to lose thousands of dollars in savings when the credit union serving them was deemed insolvent and “had no prospect for restoring viable operations” according to the National Credit Union Administration. The decision to liquidate and shutter operations at the Louisville Metro Police Officers Credit Union came in June after an FBI investigation and months of federal control.

Chartered in 1942, Louisville Metro Police Officers Credit Union served employees of the Louisville Police Department and Sheriff’s departments across Kentucky and their immediate family members.

At the time of liquidation, Commonwealth Credit Union answered the call. While member accounts were federally insured by the National Credit Union Share Insurance Fund up to $250,000, many had balances greater than the insured amount, in some cases, thousands of dollars in life savings could have been lost.

“It was important to Commonwealth Credit Union to protect the assets of those who serve and protect our communities,” says Karen Harbin, President and CEO of Commonwealth Credit Union. CCU not only purchased the assets, preserving the law enforcement officers and their families’ stakes, but are also maintaining the branch locations and employees.

At the time of liquidation and subsequent purchase by Commonwealth Credit Union, Louisville Metro Police Officers Credit Union had more than 3,300 members and $20 million in assets.

Commonwealth Credit Union’s commitment to Louisville and Central Kentucky is also apparent in their recent merger with LouChem Federal Credit Union. Through the merger, more than 4,100 members were added, all eligible employees were retained, branches remain open and more than $22 Million in assets secured.
Harbin says “Commonwealth Credit Union’s mission is to better lives. Keeping Kentucky jobs and protecting families’ assets are some of the ways we at Commonwealth Credit Union are living the mission.”
Commonwealth Credit Union has experienced tremendous growth since its inception in 1951. Currently it holds more than $1.2 Billion in assets across the Commonwealth. While this most recent acquisition and merger secure Commonwealth Credit Union’s position as a leading financial institution serving the Louisville and Central Kentucky area, Harbin says it is important for their growth to be strategic, altruistic and always in the best interest of its current and future members.
Anyone who lives, works, worships, goes to school, or volunteers in one of the 24 eligible counties in the Louisville Metro and Bluegrass regions of Kentucky can become a member of Commonwealth Credit Union.

Getting and Remaining Ahead of the Game

Voice is becoming the ultimate search-marketing tool. ComScore estimates that, by 2020, half of all search queries will be voice based – a prediction that’s causing shrewd brand marketers to sit up an take notice.

Voice recognition technology is only expected to grow bigger and better, and consumers are welcoming the convenience of intelligent voice search with open arms. To get in front of this trend, think about the differences between text and voice search. More specifically, consider what your customers might speak, rather than type when making an inquiry.

It also makes sense to start writing in a more conversational tone to develop content that better aligns with voice search.

Finally, if you haven’t done so already, optimize your site for mobile – like, yesterday!