Latest News

GOOGLE’s Zero Click Results is Impacting your SEO/Keyword Campaign

Ever hear of zero-click results? You’ve probably seen them. A zero-click result is a search result in which Google automatically provides the answer to the search query in the form of an automated snippet.

For example, if you type in ,“What is the temperature in San Francisco?” Google will automatically provide you a result it generates on its own. You’d actually have to scroll down to see the Adwords results and organic search results.

Google auto-populates search results for much broader queries, as well. Everything from “What is a cryptocurrency?” to “How do I create a marketing funnel?” has a snippet that may prevent a searcher from scrolling down to see more results.

Why is this significant? Because 61.8 percent of search results in Google are now zero-search results, according to data from Jumpshot. As a result, more and more keywords are becoming less profitable.

While the automatic snippet sometimes comes from a website that ranks somewhere on page 1 of the search engine results page (SERP), companies are unsure how to optimize their content so that Google chooses them over anyone vying for the same spot. Needless to say, this is a concerning development for any business that markets or advertisers on Google.

Overcoming and beating this system, is a process that should be handled by an agency with resources to put behind it.  We are here to help (502) 216-8537.

Crosshair Client News July 2019

HEROES IN THE HEARTLAND

PRESENTED BY INDIANA DONOR NETWORK

The 2019 Indiana State Fair will salute our Heroes in the Heartland, including Hoosier Farmers, First Responders, Educators, members of the Armed Forces, and many others who keep us safe and make us proud. Join us in celebrating the heroism of Hoosiers whose exceptional commitment and caring enrich our lives!

The Indiana State Fairgrounds & Event Center offers modern event facilities in a historical setting. The Indiana State Fairgrounds & Event Center first opened in 1892 and has hosted more than 115 Indiana State Fairs. Prior to 1892, the first 40 Indiana State Fairs were held at rotating sites around the state.

In 1990, the Indiana State Fairgrounds & Event Center began its present existence as a year-round events center. Since that time, many of our venues have undergone renovations and upgrades that have continued to bring modern comforts to the Indiana State Fairgrounds & Event Center’s ability to be a great site for conventions, consumer shows, conferences, sports, concerts, fairs, exhibitions, meetings, weddings, banquets and retreats.

Laid out over 250 acres, the Indiana State Fairgrounds & Event Center is home to more than 1,000,000 square feet of event space and offers the most flexible event venues in the state of Indiana.

The Indiana State Fair Commission oversees management of the Indiana State Fairgrounds & Event Center.

The Indiana State Fair Board manages the Indiana State Fair, held annually at the Indiana State Fairgrounds & Event Center.

Influencer Marketing – The need for a wise and judicious brand advocacy.

Influencer marketing is not new to brands. If anything, some might even feel that it should be considered as an ongoing trend, or one of the near past. But it’s far from true. Influencer marketing of the near future will be a tad different to what it is now. Presently, it’s more or less all about targeting people with over 100,000+ followers and asking them to advocate the brand messaging. But influencer marketing will soon evolve to be much more than that. Customers are getting smarter and brands too are getting wiser.


Soon, apart from individual influencers, there will be a rise in demand for influencer groups comprising of people closely connected to one another. This will give brands a better chance to create an impression as their outreach channel will not be focused on any one particular influential channel. The other thing that consumers will demand for is increased transparency and authenticity.
Read more at https://www.business2community.com/marketing/future-of-marketing-a-sneak-peek-into-2020-and-beyond-02190399

It has to be understood that the primary reason why people have moved on from traditional advertising to social influencer listening is because they lost faith in those ads. Now, the cost of influencer marketing is skyrocketing. Consumers know this fact. The last thing brands would want is for consumers to perceive the influencers as commissioned brand validators or co-branders. The future would require brands to do some digging before targeting influencers as consumers will hunt for signs of sincerity and authenticity.

Early days are over. Influencer marketing is evolving.
Read more at https://www.business2community.com/marketing/future-of-marketing-a-sneak-peek-into-2020-and-beyond-02190399

Fact File:

  • The net-worth of influencer marketing industry is expected to be around $10 billion by 2020.
  • As per 94% marketers, transparency and authenticity are key to the success of influencer marketing.


Source:  Fact File:

  • The net-worth of influencer marketing industry is expected to be around $10 billion by 2020.
  • As per 94% marketers, transparency and authenticity are key to the success of influencer marketing.


Source:  http://www.business2community.com

Client News – Indiana Teachers Scholarships

INState Awards 200 Scholarships to Future Indiana Teachers

The Indiana Commission for Higher Education has awarded 200 scholarships to the third class of Next Generation Hoosier Educators. The recipients, selected through a competitive process based on academic achievement and other factors, will receive $7,500 annually (up to $30,000 total) for committing to teach in Indiana for at least five years after graduating college.

“We are encouraged to see so many driven and prepared students applying for the Next Generation Hoosier Educators Scholarship,” said Indiana Commissioner for Higher Education Teresa Lubbers. “We look forward to the positive impact they will have in classrooms and school communities across Indiana.”

A total of 393 students applied for the 2019-20 Next Generation Hoosier Educators Scholarship, with applications coming from 212 high schools in 82 of the Indiana’s 92 counties. Over 80% of applicants were Indiana high school seniors with the remainder comprised of current college students.

“Teachers are the most significant driving force behind student success inside and outside the classroom,” said House Speaker Brian Bosma (R-Indianapolis), author of the legislation creating the scholarship. “This scholarship can help aspiring educators realize their dream of helping young Hoosiers and making a difference in their lives.”

To qualify for the scholarship, students had to either graduate in the highest 20 percent of their high school class or earn a score in the top 20th percentile on the SAT or ACT. To continue earning the scholarship in college, students must earn a 3.0 cumulative GPA and complete at least 30 credit hours per year.

Students who received the scholarship for the 2019-20 academic year are listed by county here.

Learn more about the Next Generation Hoosier Educators Scholarship here.

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About the Indiana Commission for Higher Education
The Indiana Commission for Higher Education is a 14-member public body created in 1971 to define the missions of Indiana’s colleges and universities, plan and coordinate the state’s postsecondary education system, and ensure that Indiana’s higher education system is aligned to meet the needs of students and the state. The Commission includes representatives from each Congressional district, three at-large members, a college faculty representative and a college student representative.
Learn more about the Commission’s Reaching Higher, Delivering Value strategic plan at http://www.in.gov/che/.

You Must Do This… Today!

Dabbling with social media “when you or your staff has time” is no longer sufficient. Plain and simple. It is vital to your current and future marketing strategy to include a strategic, customized social media campaign. If your business does not have a full-time position dedicated to social media marketing, then you need to contract an agency to perform these services for you. Today!

It is always nice and fun for someone on your staff to post pictures of employees, customers who authorize it, etc. However, that is not a strategy or a campaign and will not yield the results needed to compete.

Social commerce sales increases by an exponential rate every year, e commerce sales are expected to rise about 250 percent by 2021. That’s ecommerce alone. No doubt social media contributes to these statistics as the average person spending on social network is more than two hours a day.

Facebook is the biggest contributor to e-commerce at the moment, but other networks are not far behind as chatbots and social buying buttons are becoming more popular.
Source. Tonic

When it comes to social media management remember these few things: Content is king and strategy is key. For example, the day, and time of day, you post has significant impact on your posts. You could have the best content available but if posted on the wrong day or at the wrong time, your engagements will be minimal. You MUST contract an agency today and get your company’s social media management in order. We are ready to help.