Influencer Marketing – The need for a wise and judicious brand advocacy.

Influencer marketing is not new to brands. If anything, some might even feel that it should be considered as an ongoing trend, or one of the near past. But it’s far from true. Influencer marketing of the near future will be a tad different to what it is now. Presently, it’s more or less all about targeting people with over 100,000+ followers and asking them to advocate the brand messaging. But influencer marketing will soon evolve to be much more than that. Customers are getting smarter and brands too are getting wiser.

Soon, apart from individual influencers, there will be a rise in demand for influencer groups comprising of people closely connected to one another. This will give brands a better chance to create an impression as their outreach channel will not be focused on any one particular influential channel. The other thing that consumers will demand for is increased transparency and authenticity.

It has to be understood that the primary reason why people have moved on from traditional advertising to social influencer listening is because they lost faith in those ads. Now, the cost of influencer marketing is skyrocketing. Consumers know this fact. The last thing brands would want is for consumers to perceive the influencers as commissioned brand validators or co-branders. The future would require brands to do some digging before targeting influencers as consumers will hunt for signs of sincerity and authenticity.

Early days are over. Influencer marketing is evolving.

Fact File:

  • The net-worth of influencer marketing industry is expected to be around $10 billion by 2020.
  • As per 94% marketers, transparency and authenticity are key to the success of influencer marketing.

Source:  Fact File:

  • The net-worth of influencer marketing industry is expected to be around $10 billion by 2020.
  • As per 94% marketers, transparency and authenticity are key to the success of influencer marketing.


Client News – Indiana Teachers Scholarships

INState Awards 200 Scholarships to Future Indiana Teachers

The Indiana Commission for Higher Education has awarded 200 scholarships to the third class of Next Generation Hoosier Educators. The recipients, selected through a competitive process based on academic achievement and other factors, will receive $7,500 annually (up to $30,000 total) for committing to teach in Indiana for at least five years after graduating college.

“We are encouraged to see so many driven and prepared students applying for the Next Generation Hoosier Educators Scholarship,” said Indiana Commissioner for Higher Education Teresa Lubbers. “We look forward to the positive impact they will have in classrooms and school communities across Indiana.”

A total of 393 students applied for the 2019-20 Next Generation Hoosier Educators Scholarship, with applications coming from 212 high schools in 82 of the Indiana’s 92 counties. Over 80% of applicants were Indiana high school seniors with the remainder comprised of current college students.

“Teachers are the most significant driving force behind student success inside and outside the classroom,” said House Speaker Brian Bosma (R-Indianapolis), author of the legislation creating the scholarship. “This scholarship can help aspiring educators realize their dream of helping young Hoosiers and making a difference in their lives.”

To qualify for the scholarship, students had to either graduate in the highest 20 percent of their high school class or earn a score in the top 20th percentile on the SAT or ACT. To continue earning the scholarship in college, students must earn a 3.0 cumulative GPA and complete at least 30 credit hours per year.

Students who received the scholarship for the 2019-20 academic year are listed by county here.

Learn more about the Next Generation Hoosier Educators Scholarship here.

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About the Indiana Commission for Higher Education
The Indiana Commission for Higher Education is a 14-member public body created in 1971 to define the missions of Indiana’s colleges and universities, plan and coordinate the state’s postsecondary education system, and ensure that Indiana’s higher education system is aligned to meet the needs of students and the state. The Commission includes representatives from each Congressional district, three at-large members, a college faculty representative and a college student representative.
Learn more about the Commission’s Reaching Higher, Delivering Value strategic plan at

You Must Do This… Today!

Dabbling with social media “when you or your staff has time” is no longer sufficient. Plain and simple. It is vital to your current and future marketing strategy to include a strategic, customized social media campaign. If your business does not have a full-time position dedicated to social media marketing, then you need to contract an agency to perform these services for you. Today!

It is always nice and fun for someone on your staff to post pictures of employees, customers who authorize it, etc. However, that is not a strategy or a campaign and will not yield the results needed to compete.

Social commerce sales increases by an exponential rate every year, e commerce sales are expected to rise about 250 percent by 2021. That’s ecommerce alone. No doubt social media contributes to these statistics as the average person spending on social network is more than two hours a day.

Facebook is the biggest contributor to e-commerce at the moment, but other networks are not far behind as chatbots and social buying buttons are becoming more popular.
Source. Tonic

When it comes to social media management remember these few things: Content is king and strategy is key. For example, the day, and time of day, you post has significant impact on your posts. You could have the best content available but if posted on the wrong day or at the wrong time, your engagements will be minimal. You MUST contract an agency today and get your company’s social media management in order. We are ready to help.

Social Media Statistics You Need to Know in 2019

Social media has changed the way we live our lives. To the way we get our news to the way we interact with our loved ones. Social media is everywhere. It is unavoidable, it is powerful, and it is here to stay.

Social media has been growing exponentially and it hasn’t reached the peak of its popularity yet. There’s no denying that social media platforms are now a major source of news and information. But that’s not all. Social media platforms are unique in the way they interact with customers. Not only do they provide a platform for users to communicate beyond local and social boundaries, but they also offer countless possibilities to share user-generated content, like photos and videos.

If you are still considering whether or not you should invest in social media management, just take a look at a few of these stats.

social stats 2019

Why You Need To Hire An Ad Agency

Be Relevant Crosshair Media Placment LouisvilleAdvertising is a crucial component to the success of any business, big or small, including commercial, non-profit, and governmental organizations. Advertising has made a huge impact on history as a whole and has existed for as long as there have been goods and services to sell. Modern advertising is much more complex than it was in the past. With so many different channels to promote products through, the importance of hiring advertising agencies to market your business is greater than ever. This blog will explain four reasons why hiring an advertising agency is not only valuable—but essential to the success of your brand.

When you hire an ad agency, you are hiring an entire team of skilled marketing and media strategists who are dedicated to helping your business. When hiring an ad agency, you place your brand in the hands of experienced, organized, strategic planners.

Organizations benefit from hiring an advertising agency even if they have an in-house marketing department since an outside ad agency provides an objective viewpoint along with additional minds to help the organization thrive. Having one or more fresh pairs of eyes to review and critique your strategy can be quite valuable in refining the messages and visuals of your marketing communications. By applying a variety of research techniques, including digital analytics and audience measurement statistics, your agency team can test how messages resonate with your target market and make necessary adjustments. As internal representatives of the brand, you and your employees naturally have a biased view on your business, products, and overall brand image. An outsider view can help prevent pigeonholing your brand or firm, and help ensure your organization enjoys opportunities to expand your customer base. Therefore, hiring an outside agency can provide you with a new perspective on your brand and offer options on how to help it grow.

Your employees may be better utilized by focusing on marketing strategies and engaging with internal and external stakeholders. An advertising agency is part of your strategic team and can manage all implementation tactics for you. The agency aims to ensure that campaign results provide a maximum return on your investment as the team adds value as an extension of your internal team. By translating creative concepts into effective messages and visuals, an advertising agency generates interest and attention in your organization and brand. The task of managing advertising, public relations, and other creative campaigns requires a great amount of effort. With a sharp focus on marketing and substantial experience from working with multiple clients, advertising agencies have developed efficient and effective systems to skillfully market your products and services.

This is a key benefit of hiring an ad agency. People in this field have connections with many other creative people and with media representatives. Developing and nurturing relationships with media representatives is a long-term process. An ad agency works with various media channels on a daily basis. This results in knowledge of the strengths of each media channel and engagement with media channel teams. Better relationships with the media and knowing what outlets to use in order to get information on your company’s products and services out to the right audiences brings about timely results.

Hiring an ad agency is an important aspect of managing your marketing, advertising, and public relations plans. People working in these jobs are accustomed to coming up with customized solutions for your marketing needs. Because they don’t have to split their time between advertising and other work, using ad agency personnel as an extension of your marketing team can be highly effective, saving you time, energy, and money. Advertising agencies do this kind of work every day and their people have dedicated their entire careers to learning how to reach specific audiences. They have efficient systems in place based on their experience with previous clients. An effective ad agency understands your company’s needs, including industry compliance issues, and is razor-focused on the needs of your brand. The importance of advertising and other marketing communications is critical in the digital age in which we all operate. Therefore, hiring an advertising agency to increase your customer base is more important than ever.