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Client News February 2019 – Jeptha Creed

FROM GROUND TO GLASS

JepthaJeptha Creed Distillery uses old fashioned methods to meet today’s demanding modern tastes. They use only the finest ingredients, locally grown and sourced (when possible) to ensure products meet the highest expectations for quality and flavor. You could say they’re history in the making, but really they’re making old fashion new.

Owned and operated by dynamic mother-and-daughter duo Joyce and Autumn Nethery, Jeptha Creed sits on 64 acres of farmland, where they grow the Bloody Butcher Corn used for all of their products. One of the things they’re most proud of at Jeptha Creed is the commitment to the ground to glass concept. Whenever they can, they grow the ingredients that they use in their spirits.

KYMonthlyAdJepthaCreedWhat they don’t produce themselves, they get from other farms in the area so they can do their part to support local agriculture. These are things that have been ingrained into their family’s way of doing things for centuries—and will continue to be as they grow and expand. Since its inception, Jeptha Creed has been proud to serve its customers unmatched spirits and unforgettable experiences. With an unwavering commitment to honoring their heritage, they make old fashion new by giving it just a little kick.

Valentine’s Day 2019

According to the National Retail Federation, Valentine’s Day is one of the major spending events of the year. Americans continue to show their loved ones how much they care with gifts of jewelry, an evening out, flowers, candy and clothing.

Here’s why marketers should target the Valentine’s Day shopper in key retail categories…
• Valentine’s Day is a major spending event with an estimated $144 spent per household in 2018.
• Top gifts for this Valentine’s Day are jewelry and an evening out.

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JUGGLING ACT: AUDIENCES HAVE MORE MEDIA AT THEIR DISPOSAL AND ARE USING THEM SIMULTANEOUSLY

nielsenChoice has always been coveted among consumers. When it comes to the media universe, the abundance in devices, services and content has never been more prevalent, which in turn is opening up a complex web of consumption behaviors. With all of this technology at consumers’ literal fingertips, which of these platforms are they focused on?

The answer, in short, is pretty much all of them.

According to the most recent Nielsen Total Audience Report, adults in the U.S. spent almost 10 and a half hours a day with media in the second quarter of 2018, even as the effects of seasonality played their typical role. With the vast amount of time Americans spend using their devices throughout the day, it is inevitable that some of this usage is occurring simultaneously. So even though these audiences are dedicating hefty amounts of time to different platforms like live/time-shifted TV (nearly five hours per day), radio (nearly two hours per day), and digital devices (over three and a half hours per day), they’re combining consumption in a multitude of ways.

https://www.nielsen.com/us/en/insights/news/2018/juggling-act-audiences-have-more-media-at-their-disposal-and-are-using-them-simultaneously.html

Multi-Channel Marketing

Consumers are now more sophisticated than ever and find their information through many channels. Initially, multichannel marketing was introduced to allow prospects to communicate with businesses through various channels.
For instance, prospects can be introduced to your business through Twitter, Facebook ads, or stopping into your brick and mortar store. Email subscribers can communicate through email and website visitors can communicate through chat or comments.
But even though multichannel marketing was a step up from single channel marketing, it didn’t solve consumers’ problems.
That’s why Multi-Channel marketing provides a better experience for your prospects because it provides a seamless and consistent communication process to prospects and customers across all channels.

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For instance, you may start interacting with a customer on a social media network and then it continues through your SEO rankings and eventually through email. Eventually, you get the prospect on the phone which turns into a sales qualified lead.
The main aim of Multi-Channel marketing is for you to be able to keep track of the prospect’s interactions even though they’re interacting with you through different channels. In turn, your customers will be impressed that you’re paying attention to the details about your previous interactions and that you really care.
Research shows that companies with Multi-Channel customer engagement strategies retain on average 89% of their customers compared to 33% customer retention rate for companies with weak Multi-Channel strategies.

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To implement Multi-Channel marketing for your business, let us manage all media placement and marketing under one platform. It is important for each medium/platform to work together as one unit and not in individual silos.
This helps you move your prospects effectively through the sales funnel even when your prospects are communicating on many channels. With the use of Multi-Channel marketing, you will improve your year-over-year growth.

January 2019 Client News

Cheers to a new year. We’d like to take this opportunity to welcome a few new partnerships/clients:

nextlevelIndiana Commission for Higher Education (ICHE) ICHE is promoting Indiana’s Next Level Jobs initiative. What is Next Level Jobs? Next Level Jobs provides free training for Hoosiers and reimbursements for Indiana employers for training employees in high-demand fields.  Next Level Jobs is part of Governor Holcomb’s Next Level Indiana agenda to continue the positive momentum of the state. Under his leadership, with support from the General Assembly, Indiana is taking the state’s workforce to the next level with a focus on the high-priority industries and in-demand, high-paying jobs driving Indiana’s 21st Century economy forward.  http://www.nextleveljobs.org

globalwasteGlobal Waste Solutions (GWS) – GWS is a Louisville based company that invented a Smart Valve variable flow management device that can result in a 20% to 30% reduction in facility-wide water bill! The GWS Eco-Clamp can result in typically a 10% to 15% reduction in natural gas/propane bill!   https://globalwastesolutions.net

phoenix groupPhoenix Group – Phoenix Group of Virginia, Inc. (Phoenix Group) is a service-disabled veteran-owned small business (SDVOSB) with management experience with the U.S. Government, NATO, and in providing commercial industry support. Their personnel have successfully supported contracts with the Department of Defense, Department of Homeland Security, National Aeronautics and Space Administration (NASA), and defense related contracts with NATO; both as a prime contractor and as a sub-contractor.  https://www.phoenix-group.com

502hemp502 HEMP – Dee Dee Taylor and her staff at 502 Hemp is uniquely positioned to offer Kentucky grown products as her husband, John, operates Commonwealth Extracts, the largest hemp extractor. 502 Hemp carries clinical strength CBD oil that isn’t available everywhere. If you have someone fighting a debilitating disease, such as cancer, 502 Hemp could help. Their clinical strength may be exactly what they need to help with their fight!  https://502hemp.com

logoFreestyle-Fitness – Freestyle Fitness encourages its members to free themselves from ordinary fitness. By offering 24/7 gym memberships, fitness and dance classes, and personal training, the staff at Freestyle-Fitness can help everyone ring in a healthier new year!   http://www.freestyle-fitnessusa.com