2020 Vision: Getting Back to the Fundamentals of Connected TV Advertising

2020 Vision: Getting Back to the Fundamentals of Connected TV Advertising

2020 Vision: Getting Back to the Fundamentals of Connected TV Advertising

Leveraging New Audience Targeting Innovations

Addressability in CTV/OTT allows marketers to leverage richer datasets to target audiences by location, income, education level and many other interest categories at scale. However, it’s important to dig deeper to understand the technology capabilities used by providers to connect data for audience targeting, such as: where is the data coming from, how accurate is the viewer profile, and how often is the data refreshed?

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