THE IMPACT OF COVID-19 ON VIDEO STREAMING AND LOCAL NEWS CONSUMPTION
When forced indoors this spring and early summer, Americans found a new pastime: streaming video content. In fact, consumers in streaming-capable homes in the U.S. now spend 25% of their TV time watching streaming video content. But as the U.S. re-opened and warmer weather enticed people outside, streaming consumption remained significantly higher than it was a year ago, signaling a new norm with respect to media consumption.
In addition to driving increased streaming, COVID-19 is having a significant impact on news consumption. As consumers are spending more time at home and in their local communities, the pandemic is causing a spike in local news reliance and consumption. To learn more, we spoke with Peter Katsingris, SVP of Audience Insights, who provides additional insight into our shifting media consumption amid the global COVID-19 pandemic.
Source: Nielsen.com
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