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Are the results of your advertising living up to your investment?
For most successful businesses, advertising is a top 5 expense. If not properly placed, literally thousands of dollars in your ad budget will be wasted.
Why Choose Crosshair
• Cross-tabulated research pinpoints exact placement of ads, boosting effectiveness.
• Negotiations with media vendors ensures your advertising budget is maximized.
• Advertising funds are invested 100% on ad placement, not on secondary expenditures.
• Serving clients from coast-to-coast.
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The Importance of Maintaining A Cross-Media Ad Strategy Through A Crisis
My business can re-open! Now what? If you are one of many business owners or marketing directors who has cancelled or reduced advertising investments in the past 60 days, this is a must read.
2020 Vision:
Getting Back to the Fundamentals of Connected TV Advertising
In an ever growing market of CTV and OTT, it’s become easier for advertisers to get distracted. As we closed out the decade and reflect upon 2019, the transition to….
US time spent with media 2022 update
US time spent with media 2022 update The onset of the pandemic caused digital media consumption to spike across a multitude of platforms. Thanks to everything from recording TikTok videos to playing interactive games, the average time spent per day on mobile devices jumped 13.8% in 2020—growth that will stall this year and beyond. Digital media usage is expected to…
Free Media Evaluation
Successful businesses and organizations are constantly evaluating for efficiency. Accountants perform line-by-line audits to ensure that every dollars is accounted for, logged and invested properly. Product sales are tracked by type, how long each item stays on the shelf, gross and net profit for each item, etc. Employees are evaluated in a line-by-line self-evaluation and manger evaluation with the intent to improve morale and productivity. . .
Client News: Covered Care
Covered Care Welcoming new clients to the Crosshair family is one of the most rewarding things we do. Two of our newest clients include Covered Care and Masonic Homes of Kentucky. Covered Care is a buy now, pay later financing solution for growing healthcare practices. Their Mission: Help healthcare professionals care for more patients. Their platform makes it easy for…
Sports Sponsorships
Sports sponsorships are raising more than just brand awareness The universal breadth and appeal of sports continues to present brand sponsors with significant upside, both through exposure and how well consumers regard brands’ involvement. Combined, sports activations are doing more than boosting brand awareness—they’re leading to higher conversion rates. Brand advertising increased throughout 2021, with an increased focus on traditional,…
Client News: Cuentas
Cuentas, Inc. Cuentas, Inc. (NASDAQ: CUEN) is a Fin-Tech (Financial Technology) company utilizing technical innovation together with existing and emerging technologies to deliver accessible, efficient & reliable mobile, new-era and traditional financial services to consumers. It’s important for companies to speak to their audience. CUENTAS does that with a variety of platforms, each targeting a specific user profile. The result…
Tips for Working Remotely
Tips for Working Remotely While many sales teams have returned to the office, hundreds of sales reps are still working remotely, at least on a limited basis. In some cases, sales reps are allowed to “permanently” work remotely one or two days per week. Regardless of your office policy, there will no doubt be many remote work days in your…