Social Media remains en vogue
Today, there are over 3.7 billion social media users worldwide, while the average American who uses the Internet owns 7.1 social media accounts. The sheer number of this socially-connected netizens is more than enough to make the business case for this marketing approach.
Social media marketing empowers businesses to create genuine connections with their audiences. These connections are made on a personal level, which helps provide brands the missing human element.
Marketing campaigns run over social media continue to produce significant results. This is the reason why almost every business, from the smallest to the largest, use these social networking sites nowadays.
Which type of social marketing to employ?
Since not everything social media is made the same, marketers must identify which type is effective for a particular social network. For this year onward, experts suggest the use of multiple types of content on the different social platforms.
This entails using social media content that is permanent (long-lasting) and ephemeral (fleeting). When used interchangeably at the right time, for the right audience, your social media content will draw more interest and effect.
Marketers should know when to use ephemeral content like Instagram Stories when sending simple, short-term brand information. Conversely, permanent posts must be employed to communicate lasting concepts like core brand messages, etc.
Expect a further rise in social media ad spend, led by the increasing popularity of Instagram for this year. Still, it’s best not put all your eggs in one basket. It’s better to mix things up for your paid or organic social media growth.